Meet Sam, an exceptional moderator known for his keen attention to detail and ability to translate clients' business questions into insightful interviews. Through active listening and agile deep-dive questioning, Sam navigates the intricacies of market research, ensuring a comprehensive understanding of respondents' perspectives. He connects with customers of diverse background naturally with his warm and cheerful character.
With extensive experience in interview, focus group, diary, and community moderation, Sam has successfully conducted analyses on customer needs identification, journey mapping, and concept and ad testing. His impressive client portfolio includes industry giants such as Google, Samsung, HSBC, DBS, UBS, AIA, New World Group (K11), P&G, L'Oréal Travel Retail, Dyson, Mengniu, and more.
Notably, Sam is the appointed and preferred moderator and researcher for esteemed clients like DBS, New World Development, and Dyson. His moderation skills have received high praise from renowned clients such as Samsung, Publics, Saatchi, Starcom, Delifrance, K11, DBS and UBS.
Fluent in Cantonese, English, and Mandarin, Sam conducts over 300 B2C and B2B focus groups and interviews annually, bringing seven-plus years of invaluable experience to the table. Sam is more than a moderator; he is a seasoned professional dedicated to unraveling the intricacies of market dynamics with precision and expertise.